From now on, I'm stepping away from the crazy rat race of trying to grow my following on Instagram. It's become such an unnecessary source of stress, and, honestly, I’ve had enough. You might have noticed that my blog posts have been dwindling. That's because I've been spending an inordinate amount of time figuring out what to post on Instagram. What will attract more followers? What do they want to see from me? And the truth is, I don’t really know. But I've reached a point where I don't care anymore.
When I first launched Kerin's Korner in 2017, my goal was never to amass a huge following, especially not on Instagram. I wasn't even an Instagram user back then. I simply switched my personal account to a business one to promote my blog content. However, as my followers began to grow, so did the pressure to create Instagram-exclusive content. I remember hitting the 500 followers mark and feeling so thrilled. They were genuine followers, real people who truly cared about what I had to say.
Now, my follower count hovers around 1800, but it dips a little more each day. I question the authenticity of most of them. I reckon about 500 of them are genuinely interested in my content. I toyed with the idea of starting anew with a fresh Instagram account to better engage and grow my audience. I even did some research on how to go about it. But, after much contemplation, I realized that's not the real problem. The issue lies in my reluctance to create content purely for Instagram growth.